ISC Topic 5: Five helpful hints for blogging

7 12 2010

Building this blog was actually much more time consuming that I had expected.  It was tedious, but fun work.  I am happy to say though that I am a little glad it is over.  Although, I think I will continue to update my blog with some more school work, except I will be more business related.   After completing COMM 306, I found some helpful techniques to maintaining and building a blog. So here they are:

  1. Stay up to date with assignments regarding the blog! This seems like a no brainer, but like I said before the work can get tedious.  By staying up to date you can have more fun with it because you will not be stressed about having to do five more chapters of reading notes.  Also when the class is winding down you will have more time to do lat minute corrections or improve you blog.
  2.   Don’t be afraid to try something different.   Blogging can be a creative outlet, so don’t be afraid to post on someone’s blog about something you have no idea about.  You can also try different fronts or themes with your blog.  If it’s something new that you have never done before, or something that you have never tried with a blog, just go for it.
  3.  Be professional. Anything that you post will now be seen by the general public.  Be careful about linking your blog to you Facebook or Twitter account.  Be sure to stay away from texting lingo or abbreviations because everyone might not know it and it is not professional.
  4.  Learn how to hyperlink.  This is a useful tool when citing quotes for blog post.  It also provides another dimension to you blog.
  5. Ask for help.  Blogs are the new up and coming sensation.  If you are interested in blogging and not sure how to start one ask a professor or friend to help.  Also if you are not sure about something again ask someone for help.  If you can conquer the blog, you are one step ahead of the game.

ISC Topic 4: A career building blog

7 12 2010

After completing COMM 306 and building my blog to prove to communication organizations that I would be a good fit for the their company I would display to them:

  • The media kit lab, which contains a media kit for the unrevealing of the Levine Heath and Wellness Center.  This media kit was built by Brittany Philip, Michael Fleming, and me; I think it displays a conceptual understanding of what goes into a media kit.  After posting this media kit, Queens University asked if they could use our media kit for the actual unrevealing.
  • Reading notes Chapter 1, because in this post I think that I did a good job relating public relations to the outside world by using examples from the text and relating them the real word examples.
  • I would also specifically look at ISC Topic 1 about Shirley Sherrod.  This topic was to examine the events surrounding Ms. Sherrod and relate it back to public opinion and public relations.  I think the blog is well written and has hyperlinks as well as graphics.  I think it shows a wide variety of what I can do with a blog post.

Overall, I would say that my blog entirely is probably a good to show to any possible employer in the strategic communication field.  It has variety and displays different topics of knowledge, which is important to show that I am diverse.

Chapter 5 & Chapter 20 Reading Notes

6 12 2010

Chapter 5:

Since I am a business major, eventually wanting to be a high-ranking manager or high within the corporation. I wanted to look at the management process of public relations.  Since public relations is much more planned, persuasive social managerial science the management needs to better be able to think on their feet.  Like any manager having the ability to think on your feet is very important because when faced with an issue it needs to be solved as effectively and efficiently as possible.  Also many managers insist on results and public relations programs can be measured by their achievements in building key relationships on which the organization depends.  The public relations are also closely involved with top management so that when a crisis does arise it can be taken care of quickly. (p. 81)

An organization management is concerned with how a particular campaign is heading and how to best support the top management.  A Public Relation Plan is an easy way to inform the organization. To have a complete plan it must have these components:

  1. Executive summary, provides a plan
  2. Communication process, how the plan works
  3. Background– mission and vision statement, values, ect.
  4. Situation analysis, potential crisis plans
  5. Message statement, major ideas and emerging themes.
  6. Audience, who do you want to establish relationships with
  7. Key audience message, how you want to be understood by key audiences
  8. Implementation, issues, audience, messages
  9. Budgets, overall budget
  10. Monitoring and evaluation, how can the plan be measure and evaluated (p.84)


Chapter 20:

Since I am not really interested in a career in public relations I read the portion on organizing the job interview.  This seem like it would be helpful for anyone reading this blog.  Since the interview is typically your only chance to get the job it is very important to nail it.  After taking Word of  Work the interview techniques taught have been very helpful and gotten me an internship at a radio station and I am still waiting to hear about an internship with the Charlotte Fire Department in the human resource areas.  The book give 5 tips to help map out an interview:

  1. Take charge, don’t be afraid to ask questions.  And the question part is usually the portion of the interview that can make or break the interview.
  2. Lead with you knowledge and strength, by researching the organization prior to the interview you will impress the interviewer with the extra mile you went.
  3. Indicate what you’ll add to the mix, this allows you to bring in anything you did in college or at a previous job.  This give you a chance to brag on yourself and open the interviewer eyes to something your resume doesn’t say about you.
  4. Get more names, if a friend gets you the interview, but there are no positions open; use the interview as a tool to network.  Networking is one of the best tools in a professional human’s life.
  5. Follow up, you are busy but so is the interviewer.  Most likely you were not the only person interviewed for the position, following up lets the interviewer know you are seriously interested in the position.  It will also refresh the interviewer’s mind about you. (p. 404)

Since the economy has taken a turn for the worst public relations might be a safe bet so some.  Organizations have now realized the importance of communication.  If an organization falls down a slippery slope a public relations department is something the organization will be wishing the had.  There are now many examples of the importance of having a public relations department.  For example, AIG (American International Group), at one point the largest insurance company ran into an accounting scandal.  When Hank Greenberg was replaced with Martin Sullivan.  Sullivan was silent and flopped.  He was then replaced by Robert Willumstad, who was also silent.  This mistake is now on the tax payers shoulders (p. 399-400).

All reading notes and quotes come from The Practice of Public Relations by Fraser P. Seitel, the eleventh edition. The book can be purchased at for $130.68.

Practice of Public Relations, The (11th Edition) This image is from

James Franco and Anne Hathaway to Host Oscars

6 12 2010

James Franco and Anne Hathaway have been set to host the 2011 Oscars.  This is monumental for the Oscars because this will be the first time in this will the second time in the history that a non comic actor or comedian will host the show.  This is also the first time that both host will be nominated for an oscar, Hathaway for Love and Other Drugs, and Franco, 127 Hours.  In the article it stated that the two were chosen, “….personify the next generation of Hollywood icons – fresh, exciting and multi-talented.  We hope to create an Oscar broadcast that will both showcase their incredible talents and entertain the world” (Cohen and Mischer).

This is going to be an Oscar event that will be remembered for a long time to come.  The hosts were up against some tough competition and to have the honor of hosting will be a once in a life time experience for these two young actors.  I think the Oscar production is doing a smart thing by choosing two younger actors.  This could help bring in a younger demographic of viewers that may have not watched before.  This could also be the start of a new history for the Oscars by having Oscar contenders as well as young actors host.

Information for this article was taken from The Most Unexpected Oscar Host Yet: James Franco and Anne Hathaway.

Crisis Plan

1 12 2010

Below is a crisis plan I created with a group for my COMM 305 class, Organizational Communication.  The numbers are parts of the plan and the second part is how the university will restore its image.


Chapter 19 Reading Notes

29 11 2010

Every organization faces crisis, as a public relations professional it is your job to communicate to the public the issue and how your organization is handling the issue.  Issue Management was coined in 1976 by W. Howard Chase, and he defined it as:

Issue Management is the capacity to understand, mobilize, coordinate, and direct all strategic and policy planning functions, and all public affairs/public relations skills, toward achievement of one objective: meaningful participation in creation of public policy that affects personal and institutional destiny.

Issue management is a five step process that:

  1. Identifies issues with the organization must be concerned
  2. Analyzes and delimits each issue with respect to its impact on constituent publics
  3. Displays the various strategic options available to the organization
  4. Implements an action program to communicate the organization’s views and to influence perception on the issue
  5. Evaluates its programs in terms of reaching organizational goals

Issue managers help create the process with the goal to help preserve markets, reduce risk, create opportunities, and manage image of an organization (p. 383).

When managing a crisis there are seven instant warning signs that appear:

  1. Surprise, when a crisis occurs it is usually unexpected.  The crisis can be from natural disaster or man-made, and when this happens public relation professionals must take immediate action.
  2. Insufficient information, it is difficult to control rumors because everyone is spreading information that they think to be correct.  There are also many mediums for the information to spread which also makes it difficult to control.
  3. Escalating events, as the crisis continues publics will want to know the truth surrounding the crisis.
  4. Loss of control, with the escalating events everything starts to happen at the same time with false stories hitting the public through different mediums.
  5. Increased outside scrutiny, the publics start to feed on the rumors, and the media start to create stories based on the rumors.  After airing the stories the media will want responses to these stories.
  6. Siege mentality, the organization is surrounded either by the media or by lawyers which are advising their clients to state, “no response” but that is against public relation protocol.
  7. Panic, with everything caving in it is difficult to convince management to inform the public with a plan of action and what is actually going on (p.385-286).


  When speaking to the media ten following principles need to be applied:

  1. Speak first and often
  2. Don’t speculate
  3. Go off the record at your own peril
  4. Stay with the facts
  5. Be open and concerned, not defensive
  6. Make your point and repeat it
  7. Don’t wage war with the media
  8. Establish yourself as the most authoritative source
  9. Stay calm and be truthful and cooperative
  10. Never lie (p.391)


All reading notes and quotes come from The Practice of Public Relations by Fraser P. Seitel, the eleventh edition. The book can be purchased at for $130.68.

Practice of Public Relations, The (11th Edition) This image is from

Cam Newton Scandal

28 11 2010

Being the Alabama fan that I am and with the recent loss of the Crimson Tide to the Auburn Tigers, I thought a ISC Connection about the scandal facing the Tiger’s quarterback Cam Newton would be appropriate.  The Auburn Tigers are currently undefeated and ranked number two in the BSC ratings.  Ideally the Tigers are looking at a trip to the national championship against the number one ranked team the Oregon Ducks.

The Tiger’s quarterback Cam Newton is one of the front-runners for becoming the next Heisman trophy winner, however, his scandal with Mississippi State may stop him from winning.   The scandal began when Cam Newton attended the University of Florida and was facing a possible expulsion from the university for academic cheating.  Before being expelled Newton transferred to a junior college in Texas, and then Mississippi State became aware of Newton’s interest in their university.  However, if he was to attend the university he was wanted to be paid $180,000.  If this rumor is found to be true Cam Newton can face serious charges from the NCAA, because as a student athlete you are not to receive and money, outside of a scholarship, or gifts to attend a university.

How this relates to public relations is now Newton’s father has become involved and both Newton and his father are denying the allegation.   If this rumor turns out to be true Cam Newton’s credibility will be lost.  Auburn University will also lose credibility because their coach recruited Newton.  Newton’s future may also be at risk if this allegation is true because NFL teams may not want the possible negative publicity that could follow.

The article information was taken is titled: Cam Newton Scandal….


Prince William and Kate Middleton Wedding

27 11 2010

Prince William and Kate Middleton have set the date for April 29 at Westminster Abbey.   The couple have chosen the arena for because of its history with English Royalty.   Westminster Abbey is also the funeral site of Prince William’s mother Princess Diana.

This event is said to the be the largest event in Britain’s royal history in the past thirty years.  This event is a PR deal because it will be forecasted around the world.  Since the announcement was made it has been made it has been front page of gossip magazines.

This article was taken from the Washington Post.


Brian Tierney, Brian Communication Group

27 11 2010

Brian P. Tierney was formally the owner of a company that owned both The Philadelphia Inquirer and The Philadelphia Daily News, the company was recently bought out by lenders when the company was on the market for bankruptcy. Before publishing the newspapers Tierney was the owner of two public relation and adverting firms, Tierney Communication and T2 Group.  The new company, Brian Communciation Group is will be composed of the public relations department, Brian Public Relations and the marketing department, Realtime Media. The Brian Communication Group is being built from scratch but the company will receive help to buy Realtime Media from a venture firm called, NewSpring Capital.

Tierney at age 53, is creating a new entrepreneurial venture from because he states that he enjoys the thrill of business.  This is a good example at how any age you can re-invent yourself professionally.  Times have changed from being loyal to one company now to having four companies on your resume by the age of 30.  Mr. Tierney is experienced enough in the field of communications to now know what is successful and what is not.  I think that we can learn from Mr. Tierney not to be afraid to take risks.  The bigger the risk, the bigger the reward.


This article is from The New York Times

Lab 12

23 11 2010

Starting out the week I was hesitant about creating a twitter account.  I thought the idea of constantly updating with what I was doing would be annoying.  However, for the sake of the lab I decided to put my stubbornness aside and try something new.   Who knew trying something new would create something new to do?  After completing a week of twittering on my twitter account I found that it actually was not that bad. 

Twitter allowed my to move outside my realm of comfort and let others into what I was doing (I don’t constantly update my Facebook status).   Seeing what other people were doing and allowing them to see what I was doing was fun and an interesting way to learn new things about people as well as events happening around me.  I think that Twitter is a better alternative to Facebook for corporations because they don’t have to spend three hours creating an account and then finding people to follow the company.  Twitter only allows 160 characters in the bio, which creates a to the point access of information.  Then having people follow you is easy and to get people to tweet about you is also easy.

Overall, I found the Twitter experience to be pleasant but I’m not sure if I will continue to update my twitter account, @clancashire23.