Prince William and Kate Middleton Wedding

Prince William and Kate Middleton have set the date for April 29 at Westminster Abbey.   The couple have chosen the arena for because of its history with English Royalty.   Westminster Abbey is also the funeral site of Prince William’s mother Princess Diana.

This event is said to the be the largest event in Britain’s royal history in the past thirty years.  This event is a PR deal because it will be forecasted around the world.  Since the announcement was made it has been made it has been front page of gossip magazines.

This article was taken from the Washington Post.

 

Brian Tierney, Brian Communication Group

Brian P. Tierney was formally the owner of a company that owned both The Philadelphia Inquirer and The Philadelphia Daily News, the company was recently bought out by lenders when the company was on the market for bankruptcy. Before publishing the newspapers Tierney was the owner of two public relation and adverting firms, Tierney Communication and T2 Group.  The new company, Brian Communciation Group is will be composed of the public relations department, Brian Public Relations and the marketing department, Realtime Media. The Brian Communication Group is being built from scratch but the company will receive help to buy Realtime Media from a venture firm called, NewSpring Capital.

Tierney at age 53, is creating a new entrepreneurial venture from because he states that he enjoys the thrill of business.  This is a good example at how any age you can re-invent yourself professionally.  Times have changed from being loyal to one company now to having four companies on your resume by the age of 30.  Mr. Tierney is experienced enough in the field of communications to now know what is successful and what is not.  I think that we can learn from Mr. Tierney not to be afraid to take risks.  The bigger the risk, the bigger the reward.

 

This article is from The New York Times

Lab 12

Starting out the week I was hesitant about creating a twitter account.  I thought the idea of constantly updating with what I was doing would be annoying.  However, for the sake of the lab I decided to put my stubbornness aside and try something new.   Who knew trying something new would create something new to do?  After completing a week of twittering on my twitter account I found that it actually was not that bad. 

Twitter allowed my to move outside my realm of comfort and let others into what I was doing (I don’t constantly update my Facebook status).   Seeing what other people were doing and allowing them to see what I was doing was fun and an interesting way to learn new things about people as well as events happening around me.  I think that Twitter is a better alternative to Facebook for corporations because they don’t have to spend three hours creating an account and then finding people to follow the company.  Twitter only allows 160 characters in the bio, which creates a to the point access of information.  Then having people follow you is easy and to get people to tweet about you is also easy.

Overall, I found the Twitter experience to be pleasant but I’m not sure if I will continue to update my twitter account, @clancashire23.

Media Kit Lab

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Chapter 18 Reading Notes

After the Cold War the internet was created.  When it first started out, mostly government officials and big businesses used the internet.  It then moved into almost all businesses and by the early 90′s computers and internet entered into homes.  The internet has been one of the best technological advantages made in history.  Internet has transformed business and obviously public relations.  Public relation departments have now installed interactive specialist and groups responsible for communicating over the internet (p. 361).  Companies are now willing to hire public relation professionals to tweet about their companies.  Public relations are not the only profession to transition into using the internet, journalist has moved to using internet as a primary source for research and reporting.  The use of the internet by public relations professionals will keep growing because of these following reasons:

1. The demand to be educated rather than sold.
2. The quest for conversation
3. The need for real-time performance.
4. The need for customization (p.362).

With this giant shift toward the internet, e-mail has become a primary way to communicate.  although face-to-face is the clearest way to communicate a position. Research has stated that more than 90% of adult internet users said they regularly e-mail.  E-mail allows users connected to a network to exchange messages and files without having to be logged in at the same time.  E-mails can include image, audio, video, and other types of technology; which can be used for personal, business, informative, subscription-based, or unsolicited means of a message.  E-mail has moved into producing more honest and immediate feedback because it is quick and almost effortless (p. 364).

Social networks are also a quick and almost effortless way to get your point of veiw out.  Websites like Twitter, Facebook, Myspace, and LinkedIn have made communicating with a large public easy.  The theoretical concept of social networking steemed from an article by David Isenberg stating that the internet was a “stupid network” that relied on “dumb transport in the middle, and intelligent user-controlled endpoints”   These dumb transport of social networking sites allows communities of publics to interact with other to manage messages.  These social network sites have influence many things, like the Presidential election of 2008 (p.370).

All reading notes and quotes come from The Practice of Public Relations by Fraser P. Seitel, the eleventh edition. The book can be purchased at Amazon.com for $130.68.

This image is from Amazon.com

Public Relations v. Integrate Strategic Communication

As read in my reading notes on Chapter 17, integrated marketing is intersecting public relations and publicity, adverting, sales promotion, and marketing to promote organizations, products, and services (p. 341).  Public relation is defined as the marketing of  an organization and the use of un-bais, objective, third-party endorsement to relay information about that organization’s product and practices.  Marketing as used in the definition is defined as the selling of a service or product through pricing, distribution, and promotion (p.342).  With the definition of public relations it seems to limited to one aspect of business, and in the world that we currently live in limits are ment to be broken.

I think that public relations has moved from the definition mentioned above.  Public relations have made the transition from marketing an organization or product to becoming more well-rounded.   I think a that integrated strategic communication is a good title for the public relation course because the new face of public relation entitles advertisement, marketing, sales promotion, and publicity.   Also being taught about these different areas of business gives student a better understanding of the business and how these parts need to be interconnected.  It also gives students options to work in different areas of interest.

http://clancashire123.wordpress.com/

Freedom of Speech

When thinking of Public Relations and the First Amendment one (public relations) cannot exists with out the other (First Amendment).  Public Relations is about getting the word out and expanding information to those that are uniformed.   When working for a company, especially as a Public Relations profession, you take on the companies identity.  This is an important component when speaking to the media about issues surrounding the company.  If you as a public relation profession say something that was misrepresented or incorrect the company has a right to reprimand you as an employee.  Although you as an individual has the right to freedom of speech, when you are representing a company or another organization outside yourself, the things you say can positively and negatively impact the company. 

When dealing with company privacy you as public relation profession should know what is allowed to be released to the media.  If information is outside of your pay grade then it is best to leave those questions to employees that know the truth.   What it comes down to is ethics.  How will your moral code handle how you represent a company?  Will your ethics stop you from revealing information about a company that you should not?  These are the questions that need to be answered before disclosing private information to the general public.